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Poster Series
Joe Weber – 2004 Kentucky Derby Festival Poster artist
 
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The Kentucky Derby Festival poster series began in 1981 as a marketing tool designed to generate pre-season interest in the Derby Festival. Over the years, it’s become a unique symbol of the community. The Festival’s Official Poster Series is nationally recognized and has helped to enhance the careers of artists from around the country.

2004 marks the 24th year of the Official Poster Series. The work of International artist and Louisville native Joe Weber was selected as the official art of the Festival’s 49th annual celebration.

Weber is an internationally recognized award-winning graphic designer and artist whose clients have included the International Bluegrass Music Association, Churchill Downs, the Western Music Association and musicians Emmylou Harris and Linda Ronstadt. He also designed logos for the 122nd and 123rd running of the Kentucky Derby, as well as the Preakness and Belmont Stakes.

The theme for this year’s poster is “The Art of the Race.” Weber said his poster image came to life starting with “a conceptual pencil sketch using the racing elements suggested by the Derby Festival. I wanted to bring back some Festival colors into the piece that I really hadn’t seen the past couple years.” Weber resides in Louisville, with his wife and two children.

Past Derby Festival poster designs decorate offices and homes throughout the region. Peter Max's expressionistic "Bluegrass Pegasus" launched the series in 1981, and a stylistic and geographical mix of artists have been showcased over the years. The signed collector editions continue to significantly increase in value, and the quality of the Poster series has been recognized worldwide.

The 2004 image will grace posters, t-shirts, glasses, television commercials and more than 100 retail items in celebration of the Kentucky Derby Festival®. The Derby Festival® Poster is sponsored by the Midwestern Insurance Alliance and was printed by Preferred Promotions.

©2004 Kentucky Derby Festival, Inc.
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